Founder · Marketing
Daniela Mirica
Digital marketer since 2011, from Bucharest to Dubai. She runs B2B campaigns end to end: HubSpot automation, paid social, webinars, events and the customer stories that make them convincing.
We make brands heard, products people keep, and launches that land.
Roda is a small studio in Bucharest. We make our own apps and AI products and market them ourselves. Alongside them, we help a few teams with marketing, launches and software.
Two crafts.
One team.
Marketing and software usually live with two different suppliers. Here they share a table, so the story and the product are built together.
Marketing
B2B digital marketing, planned end to end and run with care, from the first email to the follow-up call.
- 01 Campaigns & automation
HubSpot emails, landing pages and automated workflows.
- 02 Paid social & search
LinkedIn and Google Ads, run together with your media agency.
- 03 Social media & content
Campaign visuals, posts, presentations and blog articles.
- 04 Webinars & events
From preparation and promotion to the follow-up.
- 05 Customer stories
Case studies, decks, articles and the video around them.
Software
Mobile and web apps, AI agents and automation, designed and built in-house, from the first sketch to launch.
- 01 Mobile apps
Native iPhone and Android apps, from the first sketch to the stores.
- 02 Web apps
Fast, accessible web applications, portals and internal tools.
- 03 AI agents & automation
Agents and workflows that take repetitive work off your team, with clear guardrails.
- 04 Private by design
Only the data that’s needed, kept where it belongs.
- 05 Launch
Store listings, landing pages and launch marketing, under one roof.
Four steps.
No surprises.
Small team, short loops. You always know what we’re doing, why, and what comes next.
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Listen
Your goals, your audience and what has already been tried. No templates.
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Plan
A short written plan: what we make, for whom, how we know it worked, and what it costs.
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Make
Campaigns, content or code, shipped in small steps you can see and comment on.
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Launch
We ship, measure what matters and keep improving. Launch day is not the finish line.
Two people.
Both halves of a launch.
One of us tells the story, the other builds the product. You talk to both, directly.
Software · AI
Razvan Utica
Builds software end to end: apps for iPhone, Android and the web, and AI agents that take real work off people’s plates. Privacy is the default.
Got something to launch?
Tell us a little about it. A few lines are enough to start, and you’ll hear back from one of us directly.
Most of our time goes into our own products, so we take on a few projects at a time.
Prefer email? hello@madebyroda.com